We build small software companies.

Company Layer

Alumco

Build This Now

Topr

Coachly

Build This Now

The operating system for Claude Code.

Company Layer

AI implementation for enterprise marketing teams.

Alumco

Alumni networks, finally visible.

Topr

Get paid for posting.

Coachly

One workspace for coaches.

skip this

Two years ago we started building our first startup, and we haven’t stopped since. Back then we were copying code out of Claude 3.5 Sonnet into VS Code by hand, because Claude Code and Codex didn’t exist yet. Week by week the models got better, and we got addicted to watching our ideas come to life faster and faster. Two years later, we can build, run and scale things with a fraction of the resources it used to take. Well over a dozen tools and mini startups in, we’re still just as obsessed with building and growing products.

Our goal is simple: keep building products people love and use daily. Everything we make starts with a problem we see around us.

Company Layer came from large companies asking us for AI marketing and sales advice.
Alumco from a problem we saw at our own schools and universities.
Topr from watching creators struggle to get paid.
Coachly from a coach juggling tools with no community hub that felt like theirs.
Build This Now from people asking for our build workflow.
+ more.

We’ve had more products fail than succeed, graveyard at the bottom of the page :)

A year ago we started documenting what we’re building and what we’re learning along the way. Tens of millions of views later, we’re still just as fired up to build something impactful.

Best ever time to be building.

Hugues & Koen

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The portfolio.

Build This Now

The build system for Claude Code that turns a one-line idea into a tested, deployed SaaS in 48 hours.

Build real SaaS without knowing how to code
Your product keeps looking after itself once it’s live
Ship in days what used to need a team and a quarter

buildthisnow.com ↗

Nine systems we build. Yours can be the tenth.

Full competitor ads analysis

Every ad your rivals are running, pulled from every public ad library and read in a day.

Ad strategy and campaign build

Where the budget should go next quarter, which lane is open, and the campaigns to run in it.

AI visibility audit

What the assistants answer when your buyers ask, who they name instead of you, and what to publish about it.

New market research

Which markets are actually buying what you sell, who already owns them, and what it takes to win one.

Job-signal lead generation

Companies hiring for the exact problem you solve, found every week, while they are still hiring for it.

Lead tracking and scoring

Every lead ranked and in your CRM by 07:00, each one carrying the reason it scored what it scored.

Account expansion analysis

Every product, region and buyer inside an account you already hold, sized and ranked as things to sell.

Follow-up recovery

Outreach that never drops a thread, and stops the moment somebody replies.

Proposals and decks

Drafted from your own files, in your own language, ready for a human to finish rather than start.

Full competitor ads analysis

Every ad your rivals are running, pulled from every public ad library and read in a day.

Ad strategy and campaign build

Where the budget should go next quarter, which lane is open, and the campaigns to run in it.

AI visibility audit

What the assistants answer when your buyers ask, who they name instead of you, and what to publish about it.

New market research

Which markets are actually buying what you sell, who already owns them, and what it takes to win one.

Job-signal lead generation

Companies hiring for the exact problem you solve, found every week, while they are still hiring for it.

Lead tracking and scoring

Every lead ranked and in your CRM by 07:00, each one carrying the reason it scored what it scored.

Account expansion analysis

Every product, region and buyer inside an account you already hold, sized and ranked as things to sell.

Follow-up recovery

Outreach that never drops a thread, and stops the moment somebody replies.

Proposals and decks

Drafted from your own files, in your own language, ready for a human to finish rather than start.

Company Layer

We use AI to find the marketing intelligence enterprises are missing, then help them act on it.

See every ad your competitors are running
Find what else you can sell to the accounts you already have
Know who the LLMs recommend when your buyers ask

companylayer.ai ↗

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                                    ++

Alumco

Schools lose track of 80% of their alumni within five years. Alumco keeps track for them.

Built for and with alumni offices
Profiles fill themselves in under 60 seconds, no forms needed
Records stay current as alumni move jobs and countries

alumco.io ↗

0views, verified across TikTok

▁▁▂▂▃▃▄▄▅▅▆▆▇▇██████████████

$0earned at $1 per 1,000 views, locked in escrow before posting

In escrow

Topr

Creators post clips for brand campaigns on their own socials and get paid per view, from money already locked in escrow.

Brands scale a campaign across hundreds of creator accounts
Creators get paid for their results, transparently
The money sits in escrow, so nobody gets burned

topr.io ↗

Coachly

One workspace that replaces the nine tools a coach juggles: sessions, journeys, forms, community and analytics.

Spend your day coaching instead of on admin
Spot the client who’s drifting before they drop off
50+ integrations: Zoom, Calendly, Fathom, Fireflies, Loom

gocoachly.com ↗

Graveyard

The builds that didn’t survive.